February 12, 2022
Year
2023
Client
Self
Category
Portfolio
Product Duration
3 - 4 Weeks
Unlike traditional apps like Airbnb or NoBroker that can be process-heavy, Prime Crib focuses on delivering a clean, user friendly experience that simplifies property discovery, booking, and listing. The platform caters to a wide spectrum of users, including renters, travelers, students, and working professionals seeking flexibility and ease. The core goal of Prime Crib was to create an intuitive, accessible, and visually engaging interface that allows users to explore rental options without feeling overwhelmed. From short-term hotel stays to long-term house rentals and shared accommodations, the app brings multiple services under a single umbrella. An emphasis was placed on seamless navigation and quick access to features like "Find a Roommate" and "Post Your Property" to reduce decision fatigue and increase engagement.
A unique aspect of the project was designing for cross-border usability. The app supports international listings, enabling users to search and book properties overseas with localized filters and real time availability. This demanded a scalable design system that could adapt to different property formats, currencies, and user behaviors from various regions making global expansion a seamless experience.

I led the complete UI/UX process on Figma, starting from low fidelity wireframes to interactive prototypes. Key contributions included crafting a modern design language, building reusable components, mapping user flows, and optimizing screens for mobile responsiveness. Accessibility, performance, and consistency were top priorities throughout the design cycle, with usability tests informing several interface refinements.

Prime Crib stands out for its holistic approach to accommodation, empowering users to browse, book, and connect all in one unified app. With its thoughtful design and functionality first approach, the product has strong potential to disrupt the rental market, making both local and international property access more efficient, transparent, and user centric.




